Skip to content

Reinventing
rug pads

Feature Image

Every rug needs a pad.
And, rug pads should be easy.

After decades of seeing and hearing it all—damaged floors, premature wear on rugs, tripping hazards, and endless complaints about trimming a rug pad with hefty scissors—we’re solving rug pads for designers. By reinventing how you source, order, and install, we deliver eco-friendly, custom-cut rug pads for a scissorless install.

How It Works

Feature Image

Elevate each rug pad experience. And lift the entire industry.

Most designers are not hyped up about rug pads and would prefer to spend less time thinking about them at all. We get it—countless other critical design decisions demand your focus. That’s why we’ve taken the deep dive for you.

We live and breathe the chemistry in the PVC grip, the certifications guaranteeing the pad is both low-emission and harmless to humans, the engineering (and patents) behind perforating the pad to make your install scissorless. Did we mention the physicist/origami artist who helped us design a fold that reduces freight and makes installation in under five minutes possible?

We’re here for a new, brilliant standard in innovation. One that raises the floor (or shall we say, raises the rug) for the entire industry. Better because of you. And better for you. 

Feature Image

We've got you covered.

Meet John and Pete

​​We are just a couple of rug pad guys showing up for our people – designers and trade professionals who are weary of products and processes that haven’t seen innovation in decades. We’re poised for reinvention, even revolution, and we want you to roll with us on our way to delivering the very best rug pad experience for designers, ever.

John, founder and CEO, knows rugs and rug pads. But don't let his 30 years in the industry fool you — "how we've always done it" isn't in his playbook. While manufacturers have expertly addressed rug pad functionality, installation has not seen innovation until now. John is a people-first ideator who. understands big goals require small steps.

Pete is our indispensable COO with a talent for creating unparalleled customer experiences.

Both are excited to spend their days engaging with incredible designers, ripping apart processes and old ways of thinking, and building afresh a rug pad experience that designers gravitate toward, buy on repeat, and recommend without reserve.

We believe rug pads should be easy. That’s what we’re here to do.
That’s what we’re doing for you.

What's 'under' UnderItAll

Shop Now

We Promise

Commitment that runs deep.

We lay down truth as the foundation for everything that comes next. We seek it, share it, and expect it in return. Transparency isn’t a buzzword, it’s how we roll.

We Connect

Aspirations that fly high.

We connect rugs to floors‭ (‬duh‭). ‬We connect‭ dots in new ways to elevate experiences‭, ‬improve quality‭, ‬boost performance‭, ‬streamline processes‭, ‬and rocket results‭. ‬We connect people—customers‭, ‬employees‭, ‬partners‭, ‬communities—to make‭ ‬everything we do meaningful‭.‬

We Venture

A future that shines bright.

We venture toward what’s next‭, ‬
because settling for the status quo isn’t our style‭. ‬Unbounded imagination‭, ‬unbiased listening‭, ‬and unfazed‭ ‬
planning are how—and why—we deliver the‭ ‬“wow”‭ ‬of unexpected solutions‭.‬


Close

Availability